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The largest annual convention for the motion picture exhibition industry, ShoWest is the only international gathering devoted exclusively to the movie business. In 1998, ShoWest's new director set out to achieve better sound and projection (including 5.1 channel stereo) than what had been presented in recent years.
BL&S had successfully presented the 5.1 format in the challenging Bally's Events Center at ShoWest several years earlier, using its expertise in large venue 70mm presentation for Universal's "Far and Away." Impressed with their work, ShoWest's director hired BL&S to take on technical direction for the entire convention, including its digital cinema facilities. This includes installation and support in three separate venues using the highest quality projection and state-of-the-art, high- performance sound systems.
 Each of the convention venues presented unique challenges. For example, the massive Paris Ballroom had special audio considerations due to the unusual dimensions of the room. To achieve proper sound within the Paris Ballroom, BL&S installed four separate delay zones for the surround speakers and a combination of long and short throw surround cabinets, a concept devised by Larry Shaw to deliver full rich sound throughout the cavernous venue. The result is the largest Dolby Digital sound system installed anywhere in the world. It exceeds Dolby and THX specifications for audience coverage.
The event producers have been very pleased with BL&S' results: "They're perfectionists. They have to make the toughest group of people in the world happy and that's execs in the motion picture industry, and they're up to the task. There's never a situation which can't be addressed." said Mitch Neuhauser, show director. (Photos: Michael Rome - panorama; Robert Daniel - inset rack) |
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