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 When Sony Pictures Entertainment needed someone to stage a high-profile Hollywood world premiere of Memoirs of a Geisha in less than two weeks, they turned to BL&S. The entertainment company has counted on BL&S for more than 15 years to transform various theatres into showplaces. Sony was further impressed in 2005 when BL&S pulled off a successful world premiere of the movie Hitch in a large tent on Ellis Island in the dead of winter.
The firm’s reputation for grace under pressure served them well when Sony Pictures found out on November 22, 2005 of a last minute venue change for the movie premiere. Memoirs of a Geisha was to premiere at the Kodak Theatre in Hollywood, California. It would be the first time anyone had run a feature film in the Kodak Theatre, which is traditionally the site of Academy Award and stage presentations.
The producers of Memoirs of a Geisha were very concerned about ensuring the integrity of the style and sound of this Academy Award-caliber film. The BL&S team had less than two week’s time to ship, stage, and install the equipment. This meant all aspects of the facility—from sight lines to acoustics to projection angles—needed to be tested and calibrated to exacting standards.
After accepting the challenge, the BL&S team quickly pulled all the necessary resources together. A site survey was conducted early the following week, while simultaneously, the projection equipment and screen was prepared for shipment from Boston. Less than a week after the initial site survey, the installation team arrived to begin equipment set up with all gear on hand. The team installed a redundant set of projection equipment so that in case of an interruption during the presentation the audience would never miss a frame.
BL&S’s use of exceedingly high quality film projectors and specialty film techniques paid off. “We pay particular attention to film alignment, making sure that every component is set up properly to produce the best results. Film aficionados truly appreciate the results,” said BL&S principal and co-founder Chapin Cutler.
The premiere was a huge success. The BL&S presentation system truly exhibited the film’s visual splendor. Everyone was impressed with the outstanding quality of the sound system and its ability to reproduce even the most subtle sounds recorded on the track. The audience was treated to the lush images and sound of this poignant film.  Request an Estimate  Download Client List
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